The most effective means to market your business is actually promotional items that you give to your customers. You must have known that most customers in today’s world are very invulnerable from the seduction of your advertisements. They change their TV channel when commercials appear, they look at another page when they see a huge ad filling the whole page of their magazine, and they immediately close all pop-up windows before seeing the content of those windows when they surf the internet. If you are a smart marketer, you will avoid using advertisements excessively to market your business and start using promotional items for such marketing purpose.
The best time to disseminate your promotional giveaways is during a tradeshow. When you are opening a stall in a trade fair, where you have to compete with your competitors, you have to exhibit something interesting that can attract the roaming customers and make them say “hey look at there, there are free items there!” You can buy promotional tote bags to be given to your customers conveniently online, as an example. There is a huge selection of giveaways available at online store and you can choose ones which are relevant with the overall theme of your products or services.
There are various items that you can use as your promotional giveaways and those items are fairly cheap to buy. You can choose, for example, t-shirts with your business name or logo printed on them, printed coffee mugs that your customers will mostly be happy to receive, and other interesting giveaways that make your business a star of the fair. Just make sure that when you choose a promotional giveaway, you choose one that has a great function and one that your customers are very likely to love. And make sure that you don’t excessively decorate your giveaways with advertisement because as mentioned earlier, advertisement is not your customers’ favorite.