There are many reasons why businesses and companies use advertising and many types of promotional product to gain more profits. The first reason is the Higher ROI. For many decades, since the advertising media exist, Return on Investment is the best scale to measure the success of many types of promotion, including the promotional product. According to many business researches, the promotional product is the best way to promote your product and service because it has the higher ROI. Promotional products like baseball cap, pens, bags, and other small but interesting things are much cheaper than prime time TV slots. Even newspaper ads are still much expensive than the promotional products.
Second, the use of promotional product increases the brand awareness. The correct application of promotional products on the selected audience will result in the increasing of the brand awareness. According to many studies, the promotional products can boost faster and greater response from the desired audience than the other type of advertisements like coupons, brochure, leaflet, and emails. Moreover, the inexpensive promotional products save the businesses from spending huge money.
Another reason of using promotional product is that the customer can try the actual product you sell. However, for this purposes, you have to spare some of your goods as the promotion.