Tag Archives: business

Podcasting as Marketing Strategy

Podcasting is kind of a great marketing strategy for online business. And if you believe that the radio show is a great way to show up your business right now, then it must be your own radio show or you can call it podcast. Moreover, there are many internet marketers who suggest the novice of the online marketing for doing their own radio show on the internet. We can see some successful online marketers such as Pat Flynn, Michael Hyatt, and Zac Jhonson utilizing podcast as one of their marketing tools. It is great to be heard by internet people especially if they will hear you promoting your promising business. Then, you have to give it a try.

The benefits of podcasting
Basically, you will get plenty of benefit if you put your self-esteem of the marketing service on the podcast, especially if you do the podcast by your own. You do not need much money to create your own podcast show. Besides, it is very simple and you need to try it. But you can also be charged with a bit expensive bill if that is how you work.

By having your own podcast show, you will get the captive audience. The benefit of podcasting is the audience will listen to your promoting things of the online business while they are doing the other thing such as driving, having exercise, reading book, and even jogging. It is the time to give a kick for this way.

I do not know how this can happen but actually you will get on the inside of your audience’s minds. And they literally feel that you know them so well. This marketing strategy will definitely work as long as you give a right kick.

Your audiences will hear you every time you do the podcast. It will not be missed like the email newsletter or something like that. So, the online business marketing will work and be delivered to the audience immediately.

Just do it and do not over think
It cannot be denied that starting the podcast is the toughest part. And surely, it is not about the technology or something like that. It is normal if you want the perfect one but if you start to over-think then your plan will be blown up like right now. People like everything about tips, techniques and tactics. Even though it is just a cheap stuff, you will get more audience by wrapping this theme.

Make a great plan and system
Since the podcasting thing is supposed to promote your business and share the content of your product, then it will be better if you arrange a plan. You do not need to make it feels difficult. Just put your self-esteem on the front and be consistent in order to gather audiences and have impact on them.

Big launch or not at all
The launching day is the most important of moment when you want to bring your product to many internet people. If you can bring the great launching then you will enjoy at least eight first week to be the top 5 worth podcast on the internet to promote your online business.

Small Business Software to Help Increasing Sales

Function of Small Business Software
Small business software tools will give you a guidance to run small business until big business. If you only have computer then you should equip with software as well. However not all of entrepreneurs understand the function of this software. They only think that running small business should manage all A-Z by them. If this runs continuously they will be overloaded with floods of mail, complain, managing people and so on. That’s why if you don’t want to waste your energy, start having small business software to work for you.


Having small business software will help you to figure out quality of products. From information that you get in the software, you will know how many products are good and rejected by customers. This is important to calculate the cost of product itself. If there are two same business products, do they need different software? It depends on the business. For example: hospital or doctor medical practice. If it is hospital, the software will require chain of drugs. But in the doctor medical practice, the software only needs to input each patient data. On the other hand, small business software for accounting is different with sales. Having software should keep your privacy. Of course you don’t want your cashier understand your profit, right? If your company has different department you should make different small business software.

Increase Sales with Small Business Software
Small business software will help you to provide several important signs like minimum target of sales, run out of cash, turnover of employees. You don’t have to take specific course to learn about software since the system in the software will show you the indicator. Personalize your company need. Companies with 3 employees are different with 50 employees. You don’t need to hire IT staff to run the software since all the operation systems are simple and easy to understand. What is the consideration for buying small business software? Look at the guidance book that you get when buying small business software. It should have book keeping system like financial record, payroll of staffs, tax statement, inventory movement, sales each day until summary of monthly sales. Check out whether there is also separate financial information for one to another department. For instance: production department will put price of raw material. This software should be different with software in the warehouse where you only need to put stock of inventory. Make sure that the software can keep confidential from one to others computer, so one department can’t interface other department.

In small business software will give you general information regarding financial classification. For example cost of production is different with cost of promotion. This can help you to make comparison of expenditures. On the other hand, you can cut unnecessary expenditure which does not support the sales.

Using small business software will figure out work in progress. This will help you to increase sales target. For instance there is an order of 1500 shoes and there are only 500 in stocks. So you can request to the production department to produce the rest quickly to reach sales target. On the other hand, small business software is able to handle different bank accounts including different foreign currency. You will get the update information of your bank accounts without worry of spending money for promotion. Take the very suitable small business software before buying. If you would like to increase sales, you can use the software to know good sales system. For instance: you sell 500 shoes last month, but you get order 1500 shoes this month. You can track where is the demand coming from? Is it coming from promotion that you put on newspaper? If yes, then you know that there is also additional cost for promotion which is mentioned on the software as well. All in all small business software is easy to use, having financial classification in detail, having sales report account, knowing cost of product, having general information of manpower, able to allocate different accounts and sub accounts. By having all of these, you already get all you need. Running your business will not hassle anymore since all of record runs automatically by small business software.