Monthly Archives: February 2015

Benefits of Video Marketing

To be a great and successful business, good advertising is needed. As we know that how to advertise comes in many different ways. You can advertise your business through televisions, newspapers, radios, or even through video. Some people said that through video, someone is able to convince his clients or customers about his products or to improve selling efforts. Video marketing will provide more than two benefits if you use this way.

We are now living in the age with advanced technologies. It’s easy to use to recognize and watch videos through certain sites. There are YouTube or Facebook or even Twitter as the media where you can share the video marketing. Those sites guarantee that thousands of people will watch your video. If the ads which are mounted on a billboard can be removed and discarded, it is not the same as uploading video marketing online. There’s a great opportunity that your video will stays for a long time rather than advertising your products on TVs or newspapers.

People are not going to look for and read old ads in the old newspapers. It’ll only waste their time. They prefer to search online on YouTube or Google if looking for certain products to buy. Just type two or more keywords and voila! The results are found. It’s easy, isn’t it? That’s why video marketing becomes a better alternative to advertise your products.

The Basics of Branding Strategy

Branding is the first thing that all businesses, companies, retails and even entrepreneurs do. It is the most important step that give them power to advance in the competitive global markets. Branding strategy is truly important to let your audience know what the product you sell, the service you provide, what the product can do, the cost, and many others. It general, branding is making your customers know who you are and remember your products for the long future. That is why the most important from a branding is the logo. The logo will be on your packaging, your official websites, on the promotional products, brochures, leaflets and many other media.

To create the most effective branding strategy, you should plan it on 5Wh and 1H, What, Where, When, to Whom, and How. Communicating your branding through 5Wh and 1H delivers the most effective message directly to your potential customers. The next point you need to do is being consistent. Your consistency in business branding creates strong brand equity and for that strong brand, customers will eager to pay higher price.

That’s why you need to define your brand. It is rather difficult to define the best business brand because it sticks along your business for long time. However, at least your branding can help the customer understand your business and what you produce.